2027 Sponsorship Opportunities

Get your brand in front of 150,000 festival-goers

Get your brand in front of 150,000 festival-Attendees

Boulder’s free Memorial Day Weekend festival fills downtown along Boulder Creek with 200+ vendors, 3 stages and 5 bars. We’ll build a sponsor package around your goals.

MAY 28 – 31, 2027 · DOWNTOWN BOULDER

WHO YOU'LL REACH

AUDIENCE OVERVIEW

AUDIENCE OVERVIEW

150,000

AVERAGE ATTENDANCE

Free and open to the public

81%

COLORADO RESIDENTS

A local market you can follow up with

60%

OWN THEIR HOMES

Established, high-intent buyers

42%

OWN $150K+

Annual household income

150,000

AVERAGE ATTENDANCE

Free and open to the public

81%

COLORADO RESIDENTS

A local market you can follow up with

60%

OWN THEIR HOMES

Established- high-intent buyers

42%

EARN $150K+

Annual household income

AGE, GENDER & INCOME

Nearly half of guests are 25–44, with an even gender split

1% non-binary
HOUSEHOLD INCOME
18–24
2%
25–34
22%
35–44
26%
45–54
14%
55–64
15%
65+
21%

THE EXPERIENCE

EVENT OVERVIEW

EVENT OVERVIEW

200+ VENDORS

3 STAGES

5 BARS

FREE EVENT

INTERACTIVE AREAS

BUILT FOR BRANDS THAT WANT REACH

BEST FOR

BEST FOR

LARGE VOLUME LEADS OR SAMPLING

Reach thousands of guests a day with samples and sign-ups.

BAR SALES

Pour for a 21+ crowd across 5 festival bars.

PRODUCT MARKET LAUNCH

Introduce a new product to Boulder in one weekend.

NAMING RIGHTS, KIDS OR PET ACTIVATION

Put your name on a stage, the kids area or the dog zone.

WHAT YOU GET

SPONSORSHIP PACKAGES

SPONSORSHIP PACKAGES

EVERY PACKAGE INCLUDES

The basics that come standard with every sponsorship.

  • Pre-event social, website & email promotion
  • On-site exhibit space
  • Dedicated staff for logistics & coordination
  • Logo placement on the sponsor stage banner
  • Staff badges

CUSTOM ACTIVATIONS

Add-ons to make a bigger splash. We build around your goals.

  • Photobooth for digital logo placement & lead generation
  • Custom branded giveaway item
  • Promo on 21+ wristbands
  • Sustainability stations
  • Healthcare zone & amenities
  • Large branded infrastructure
  • Stage naming rights
  • Kids area or make & take station
  • Dog zone & amenities

EVERY PACKAGE INCLUDES

The basics that come standard with every sponsorship.

  • Pre-event social, website & email promotion
  • On-site exhibit space
  • Dedicated staff for logistics & coordination
  • Logo placement on the sponsor stage banner
  • Staff badges

CUSTOM ACTIVATIONS

Add-ons to make a bigger splash. We build around your goals.

  • Photobooth for digital logo placement & lead generation
  • Custom branded giveaway item
  • Promo on 21+ wristbands
  • Sustainability stations
  • Healthcare zone & amenities
  • Large branded infrastructure
  • Stage naming rights
  • Kids area or make & take station
  • Dog zone & amenities

PAST YEARS

SEE IT IN ACTION

SEE IT IN ACTION

JOIN OUR PAST SPONSORS

LET'S TALK

BECOME A SPONSOR

BECOME A SPONSOR

Tell us a bit about your brand and goals. We’ll follow up with package options and pricing built for you.

Sponsorship Team
Team Player Productions